What You Need to Know About SEO and Inbound Marketing

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What is inbound marketing?
Inbound marketing is a more seamless means of marketing, meaning that the activity brings customers in, rather than going out and specifically seeking customers. An example of an inbound marketing strategy is blog posts and content generation. When a company generates content for the purpose of SEO (search engine optimization) or simply just branding, it attracts customers to the company’s site, naturally creating traffic and sales.

What are some effective inbound marketing strategies?
As previously stated, inbound marketing strategy is all about content. When a company has interesting, frequently posted content, this will naturally drive users to visit their site and will increase brand loyalty. Some examples of content include:

  • Video
  • Blog posts
  • Webinars
  • E-books
  • Podcasts
  • Social Networks
  • Guest blogging
  • Infographics
  • SEO
  • …and so many more.

    Can you explain what SEO is?
    SEO, or search engine optimization, is one of many internet marketing tools that works based on keywords ranking in search engine results. Based on an ever-changing algorithm created by Google, the search engine ranks certain businesses based on their use of keywords, and how they use these key words.
    With the advent of Google, the most powerful search engine and advertising agency, we no longer need yellow pages to look up local businesses. With Google having the capabilities to provide a ranked order of sites using the same keywords, the search engine is naturally going to try and give you the most relevant and “legitimate” content first.
    SEO uses the keywords applicable to your business and incorporates them into meaningful content, allowing your site to rank higher and therefore, get more traffic and business.

    How do I begin utilizing inbound marketing strategies?
    While it’s possible to employ these strategies on your own, enlisting in the help of an SEO reseller or digital marketing agency will ensure that your business has a set, long-term inbound digital marketing strategy that will ensure success and an increase in future business.