Small business SEO services can learn a lot by paying close attention to the big leagues. In other words, some of the best-kept internet marketing secrets come to light when marketers pay close attention to internet giants, like Google and Facebook. Facebook, for example, recently generated a lot of buzz by taking over another small company. This time, Facebook CEO Mark Zuckerberg, targeted a Finnish company and developer of a mobile fitness-tracking application, called Moves.
What’s So Special About Moves?
After users download Moves, it automatically records their miles ran, walked, and/or jogged daily and on a weekly basis. The mobile app does not stop there, however. “Users can also manually enter data, and Moves says it supports more than 60 predefined activity types,” Apple Insider explains. Some suggest this particular purchase indicates Facebook’s desire to break into the wearable fitness technology industry. (Google and Apple are currently developing watches and other wearable, fitness-related items.) Others, reasonably enough, point out that the application is free, and Zuckerberg has announced it will stay that way. The purchase, they continue, may simply be chalked up to market research. In other words, Zuckerberg wants to better understand the growing fitness community and learn how to successfully target advertisements and features toward them.
Steal Zuckerberg’s Strategies For Lasting Success
Want an SEO strategy that lasts? Local SEO companies can guarantee a certain level of success by doing one simple thing (and admittedly copying Zuckerberg). First and foremost, diversify all strategies. Just like Zuckerberg purchased a virtual reality company, messaging application, and fitness app, internet marketers and small business SEO services will be most successful if they couple SEO with engaging content, retargeted advertisements, and strong email campaigns.
Mark Zuckerberg makes it clear: diversifying internet marketing strategies works. Try your hand at it by reinforcing SEO campaigns with quality content and compelling advertising.