Want to attract more customers or patrons? According to The Arbitron National In-Car Study and Business Insider, the key to doing that may very well be custom screen printing and/or a creative billboard. Apparently, drivers’ eyes are not fixed on the road. “”Seventy-one percent of us ‘often look at the messages on roadside billboards (traditional and digital combined) and more than one-third (37%) report looking at an outdoor ad each or most of the time they pass one,” Business Insider continues. Here are some the wackiest and most eye-catching outdoor advertising billboards to inspire you.
McDonald’s Shows Off Breakfast Items With A Giant Sundial
Sometimes, an engaging idea and quality digital printing, large banner printing, or large format digital printing are all you need. McDonald’s made history by designing a billboard that doubled as a massive sundial. The famous billboard, “placed in Chicago, features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center,” Oddee explains.
A Whole Billboard Made Of Chocolate? (It Is Possible!)
Do you think you could eat 14.5 feet by 9.5 feet of pure chocolate? A British chocolate company put up a billboard “made from 10 chocolate bunnies, 72 giant chocolate eggs, and 128 chocolate panels,” according to Oddee. London consumers ate it up (literally) in a little under three hours.
Best Buy Takes Things Literally
Best Buy encouraged its customers to recycled old electronics with custom screen printing and, well, old recycled electronics. The advertisement was made up of old laptops, PCs, televisions, and even VCRs, and fittingly implored consumers to recycle electronic goods.
People pay attention to billboards (arguably maybe even too much attention!). Take advantage of drivers’ and passengers’ tendency to look all around them by coming up with a unique and compelling design for your own billboard.