SEO outsourcing is becoming a common practice among both small and large companies because getting high SEO rankings is difficult on your own. It takes time, dedication, and specialized knowledge to put SEO tactics into successful marketing campaigns. Most of the time, it is easier to use an outsource SEO services because you will be able to focus on the every day business aspects. There are a few things to ask to SEO outsourcing companies that can improve your chance of success online.
One of the most important parts of an SEO program is content creation. Three quarters of marketers who have strategic SEO campaigns running use content creation as a part of their strategy. Furthermore, 92% of marketers say content creation is somewhat to very effective when it comes to SEO. The question to ask the prospective company is “how do you create content?” The content should be created so it is relevent to your business, interesting to people, and easy for Google to find. A poll showed that 61% of consumers are more likely to buy from a business who has custom content on their website. It is important that content is regularly created on your site.
When thinking about SEO outsourcing, you will want to know how to measure the success of your marketing campaigns. Ask the company how they measure success. Is it with metric leads? Is it with online sales? There are a variety of ways to measure success, so you want to be sure you are on the same page with the company so you measure success the same way.
Integrating SEO and Marketing
SEO should be combined with public relations to ensure each campaign reaches its full potential. For example, the search terms should be related to a new campaign or product to ensure consumers will be able to find your website more easily.
After Initial Setup
One the company sets you up initially, what do they do from there on out? Within the first few months, the company should be giving you reports, establishing links, and picking terms. After that, they still should be working hard to keep your SEO and marketing campaigns fresh. Ask them what they will do for an ongoing basis and how they plan on getting new links in the future.
Getting More Links
When talking about SEO outsourcing, you will also want to ask how the company can get you more links. Inbound links to your website can increase your visibility online and bring more clients to your page. A professional SEO firm will have a trusted process on how to find quality links that are relative to your site.