With 93% of online interactions beginning with search engines, it’s no surprise search marketing is quickly gaining in popularity and acronyms like “SEO” and “PPC” are becoming more commonplace. If you aren’t familiar with the lingo, online marketing can be a confusing, and intimidating, world. So, what is PPC management and how can it help your business?

What is PPC management?

PPC stands for pay per click and essentially it is where companies and businesses pay a provider (typically Google or Bing) each time a person clicks on their ad. It’s a way of buying site visits.

Here are three ways PPC can boost your business:

Targeted advertising

With PPC management, you can target your ads based on geographical location or keywords. This will optimize your campaigns and you can avoid spending money in places that aren’t even reaching your target audience.

High return

PPC management provides an incredible return on your investment, often as high as 300% because you are only paying when someone clicks on your ad. The high return number speaks for itself as every marketer is trying to get the most bang for their buck.

Better page ranking

Search results that show up on the first page of a search engine like Google are far more likely to be clicked on than those on following pages. Even being listed above the fold is a huge plus for companies. Using PPC management properly can result in a much improved click through rate and hopefully more sales.

For the best results, PPC management can be outsourced to a PPC advertising agency where experts will run your campaigns. With search being the number one driver of traffic to sites, you can’t afford not to use pay per click to your best advantage!