Have you already decided whether or not you are going to finish reading this article? Even before you know exactly what you can learn from reading this text, have you already made a decision to make a quick click and leave this site? If so, you are not alone. As a company trying to attract new customers you only have 10 seconds to leave an impression and let your customers know what they’ll get out of your website and company. After 10 seconds, and oftentimes sooner, they’ll leave.
When you realize that customers are this quick to make decisions, you understand the importance of strong website design. Consider the following marketing statistics:
- Forty percent of people will choose a different search result if the first is not mobile friendly.
- Studies suggest that people make a subconscious judgment about a product within 90 seconds of initial viewing
- Users only read slightly more than a quarter (28%) of the content they see on a web page.
If you do not have a quality website design that stands out, you are not going to be generating the customer base you are looking for. A web designer can improve your chances of getting the customers you are after. They understand the latest trends and can use them to your company’s advantage. For example, MarketingCharts estimates that 39% of customers come from search engine use. Your website designing team should understand the importance of search engine optimization and use it to your advantage. For example, an estimated 81% of businesses consider their blog to be an important asset to their website. Is your internet marketing agency helping you create blogs that will increase the traffic to your website? Are they asking you to create content specific text that they can link to your site for additional customer traffic?
If not, it might be time for your company to find a web design company that will meet your needs. Whether you are a longarm quilter in Omaha, Nebraska, or a therapy artist in the foothills of Colorado Springs, a web design company should be able to provide you with the the visual tools you need to attract more than your share of the estimated 93% of all internet experiences that start with the use of a search engine. Content driven copy can increase your internet traffic and your business leads at the same time. What are you waiting for? Contact a web design and marketing expert now so you can take full advantage of the over 100 billion global search engine inquiries conducted each month.