In today’s world, we are inundated with websites, different web addresses, and companies promoting products online. Whether we see an online ad, or a Facebook friend’s post, we are virtually surrounded by these digital locations. And the websites we choose to visit have a pretty large impact on the products we buy, or the services we prefer.

If you own a business, or simply run your own site, it may seem near impossible to compete with the millions of other websites to increase traffic on yours. That’s why computer software companies exist — to help you and your company build a more modern and user-friendly website. And while your instinct may be to cut costs and avoid the use of a website development company, it would be more beneficial in the long-run to have a custom designed website. Computer software companies build strong websites that are invaluable to companies and absolutely worth the cost.

But is a website really that powerful? The answer is yes! A website is incredibly important for any business to succeed. Not only does it improve sales by connecting with customers, it also makes a huge impression on the online community. Here are a few reasons why your website is more powerful than you thought:

1. Marketing. First and foremost, your website is a cost-effective way to market your product or service. Computer software companies can create a well-designed site, and you’ll see your products almost sell themselves. If the user interface feels natural and user-friendly, your customers are likely to keep clicking and discovering new aspects to your company. More than a third of online customers will stop using a website if they find the layout or design to be unattractive or difficult — and the more they click, the more likely they are to buy! Plus, with professional website development, customers are more likely to recommend a well-designed website to their friends and family. This only results in more visitors and, thus, more customers!
2. 24 Hour Service. Naturally, you need to take breaks, as do any employees that may be working for your company. It is impossible for anyone to work 24 hours a day, every single day — and even if they could, working or staying open all night is not always cost effective. But even after you’ve gone to bed, your website remains open for those night owl shoppers. With a strong website, you can essentially provide 24 hour service, without even having to allocate any manpower for it! Here?s to those who stay up late, cozy in their pajamas and happy to keep shopping into the late hours of the night. And here?s to the well-designed websites that successfully grab their attention!
3. Data Analytics. Any successful business can tell you just how important data analytics is, particularly when it comes to websites. Website development should always include the use of data analytics software. A software solutions company can often help with the development of this for your particular website, and it will more than pay off. With data analytics, you can more easily determine what customers prefer to purchase, what they are more likely to click on within the site, and even what they recommend to others. While you may need to hire compuer software companies to assist with this, you will learn invaluable information about your customers.
4. Trust. Whether you want to believe it or not, most online consumers form opinions of a website in less than a second of it loading. And that opinion is incredibly important in determining if consumers will trust the website and, thus, your company. Almost everyone will state that an unattractive web design can lead them to reject a website. Even more importantly, almost half will believe a business is not credible if the website is poorly designed. As you can imagine, trust is incredibly important in running a successful business.

So, if you aren?t a website development guru, you may need to check out your options for computer software companies. Don?t be shy! Web development software, as well as website security, are necessary for your business to succeed. And you?ll soon be well on your way to a more powerful connection with your customers.