If you are in the hotel and hospitality industry, you know you only have a certain number of resources with which to work when considering how you can boost your bottom line. If you have a hotel or a bed and breakfast, you know you only have so many rooms to fill. The question you must ask yourself is, how can I fill all of my rooms as often as possible for the greatest number of days?
Hotels software that is designed specifically for the hotel industry can help you move forward toward your goal of filling your destination with as many guests as you can find. Globally, the hotel industry brings in roughly 400 to 500 billion U.S. dollars every year. Approximately one-third of that revenue is brought in here in the United States. Obviously, there is plenty of money to be made. The question is, how?
With so many options for patrons to choose from, it all comes down to the experience for the customer. The better the experience, the better the chances are that the patron will be loyal to your hotel. When you build loyalty with a customer, you increase your revenue. You can increase that revenue by 25% per customer to sometimes 100% per customer. The more you can do to make their stay a pleasant one, the more they will stay loyal and will refer you to friends and family.
On the opposite side of this spectrum, if you do not treat the customer in a way that keeps them loyal, you will lose the customer and the potential extra business that can come with them. There are really two main reasons that a patron might sour on your establishment.
The first is when customers feel they are being treated poorly. Often, this has nothing to do with hotels software, hotel technology, or hotel front desk software. It almost always has everything to do with person to person interactions with the staff. If you have a quality staff that is well trained in hospitality, you will score very highly with guests.
The second reason for losing customer loyalty does come down to the personal interaction, but it is also a question sometimes of hotel management systems and the hotels software designs. This second reason is that an establishment failed to solve a problem in a timely manner. If you have all of the right staff in place and they are all doing the right thing but your technology is unable to tackle the problem the customer is having, you are sure to lose that customer and his loyalty.
The best hotel management software will allow you to have a presence on the web, handle reservations online, and show your guests exactly what they can expect to get when then check in at your establishment.
When you give your guests what they want, they will give you what you want–a fat bottom line.
