It’s no longer a secret that good marketing is key to ensuring that businesses with an online presence thrive. When it comes to knowing how to market your company online, you might encounter the issue of having too many choices available. When there’s so many potential ways to market your products and services, it can actually become very difficult to narrow down your options.

Are you interested in learning how to promote your business online? Here are three introductory tips you should keep in mind.

1. Invest in SEO

Did you know that an estimated 93% of internet experiences begin with a search engine — and 70% of people using a search engine rarely click on paid ads? It’s important to have your company’s website come near the top of search results when people enter keywords that relate to your products or services. Hire an SEO company that can help propel you to the top.

2. Social Media Networking

You’ve probably caught on to the idea that you need to use social media for marketing your company. However, you need to be smart about it. It’s not enough to simply set up a page and then leave it alone. Plan on having an active account — this means not only posting interesting content and offers, but also responding promptly to customer concerns. Many consumers now use social media as a way to connect with businesses. A social marketing firm might help you keep a handle on this.

3. Mobile Friendly Website Design

Did you know that 42% of small businesses report “rarely or never” using mobile responsive design? This is a mistake whether it’s your website, or the emails you send out to customers. Mobile is becoming a more and more pervasive force in online marketing. Adapt now, and you’re ahead of the curve. Wait another five years and you’re going to be running — and spend a lot of money — to catch up to everyone else.

Do you have ideas on how to market your company? Let us know in the comments. See this reference for more.