Writing flyers isn’t hard, but it’s also not as easy as you’d think. If it were, then they’d almost always work, wouldn’t they? Realistically, some printed flyers turn heads and minds, while others turn stomachs.

The key is all in the presentation. Here are a few tips to help you write winning, printed flyers.

Be Succinct.

No matter how big they are, imagine you’re writing small flyers with little to no room to say what you need to. The most succinct and brief your writing, the clearer it’ll be. Be sure to include an eye-catching headline in large print at the top, and then the most important details — the who, what, when, where, why, and how — of whatever it is your making printed flyers for.

End With a Call to Action.

Lastly, you need to end your printed flyers with a call to action, otherwise people won’t know what to do. No matter how obvious you might think it is, no matter how well it’s implied, make sure you tell people what they should do when they’re done reading. Should they go buy something? Call for more information? Check out a website? Go to an event? Help them out and let them know at the end of your printed flyers.

Proofread It.

Business printing services aren’t going to check to make sure you spelled everything correctly or had correct grammar. That’s up to you. If you get flyers printed full of typos, no one is going to take the business prints seriously, and you’ll just have to reprint them, wasting the money on the initial run. Instead, take five minutes and proofread your copy before it goes to printing.

The key to writing a winning flyer is to make it short, make it sweet, make it direct, make it clear, and make it correct. If you do, you’ll be sure to convince whomever reads it to check out whatever it is you want them to!

If you have any questions, feel free to ask in the comments.