Mom was right when she said you only get one chance to make a first impression. Oh, and that old adage about not judging a book by its cover? Yeah, you can do away with that. Why? Because a web design template can literally make or break your business. Therefore, it’s important for businesses, regardless of size, to invest in professional web design in order to attract and retain their customers.

As much as we don’t like to admit, humans are very visual and judgmental creatures. In the good ol’ days, when we were hunter-gatherers, our ability to use our vision to scope out potential threats was absolutely essential, and meant the difference between life and death. Now that we live and work in the cozy confines of homes and offices, our visual nature isn’t so much a matter of life and death, but rather, helps us determine which company we’re willing to give our business to.

Research has indicated that on average, consumers will only spend about 20-30 seconds on a web site before moving on if it is not user-friendly. That’s not a lot of time. However, a web design template that seamlessly merges form and function is is a matter of “life and death” in regards to your company or brand.

The best web design is creative web design; it should be visually appealing and engaging, while being intuitive and user-friendly. The key is creating an effective user-interface that delivers the information, ahem, online marketing content, with an aesthetically pleasing layout.

So when it comes to web design templates, work with a developer or firm that creates them from scratch, and truly understands your company’s needs. After all, you want to be judged on your company’s “cover” or website. Read more.