Although inbound leads, like search engine optimization or SEO, are an estimated 61% cheaper than outbound advertising, most businesses don’t even realize that this service is something they need. Professional SEO services are essential in an economy where so many people rely on the internet for business — whether they want customers to shop online or just point them in the right direction of a brick-and-mortar location.
Should you hire a small business SEO consulting firm to help you with your business’s marketing strategy? Only you will know the answer for sure, but here are three surprising facts about SEO services that you may not have known before:
Website SEO services do a lot more than just search engine optimization.
Yes, solid website SEO services help to transform your business’s site into something search engines (and people) can find. But they also do a lot more than onsite optimization. Your website is redesigned, with plenty of information for both customers and search engines to find and use. However, website SEO services also give you another competitive advantage: expert social media management services. Around 91% of American adults use social media on a daily basis, with about 73% accessing those accounts from their smartphones. SEO services not only help your website and social media campaigns display well on desktop and laptop computers, but they also help you optimize for tablets and smartphones, too.
Expert SEO management gives you the tools to effectively measure your ROI.
When you hire expert SEO services, you’re getting more than a website redesign, social media, and other inbound marketing. These companies also have the tools necessary for you to monitor the success of your campaign, but without having to do any of the busy work. These tools check your rankings and social media engagement, and they give you access to the information in one spot. That’s an easy way to determine the return on your investment as you see your likes, follows, and maybe even online purchases increase as your SEO campaign continues.
SEO won’t give you overnight success, but it has plenty of long-term benefits.
Just as Rome wasn’t built in a day, success with SEO doesn’t happen overnight. However, your campaign is designed around your needs and should give you the exposure you need over time. This long-term strategy may seem like it takes a while, but it’s actually a hallmark of good SEO. You can tell a bad SEO strategy when companies promise you page 1 Google results in a short span of time — those tactics often get you penalized by Google later on down the road. Quality SEO takes time, so expect to spend at least six months on your campaign; however, with that long-term strategy, you can expect real results.
Have more questions about how you can develop an excellent SEO strategy with the help of an SEO and social media management firm? Ask in the comments, or get in touch with a search engine optimization service.
